Hi, I'm Amanda.

I'm a writer, editor, and strategist with 15+ years of experience working across tech, agencies, media, interiors brands, and the public sector.

Working across brand and content, I help organisations show up in a way that people can find, trust, and act on. Working fractionally, I shape strategy and align teams to create content that converts.

As a journalist, you’ll find my byline in publications like the Sunday Times Ireland and IMAGE Interiors. I edited the latter from 2016 to 2020.

What I do
- Ideate, then write or brief editorial and sponsored content
- Edit content
- Brief photographers and illustrators
- Commission and produce magazines
- SEO and AI discoverability strategies
- Position and reposition brands
- Develop and audit content strategies
- Optimise content for conversion
- Oversee cross-disciplinary workstreams
- Manage stakeholder engagement
- Develop tone of voice

I've worked inside fast-moving SaaS companies, across editorial media and commercial brands, and within large-scale public sector campaigns.

I'm happy at both strategic and execution levels. I work out what needs to happen, then make it happen.

Get in touch
I am currently accepting editorial commissions and have limited capacity for editing, branding, and content projects.

Email me

SKILLS

Search & discoverability
- SEO content strategy
- GEO / AEO (optimising for AI-driven search)
- Content optimisation and performance tracking

Brand & content strategy
- Positioning and messaging
- Editorial direction and tone of voice
- Content ecosystems
- Campaign and thematic development

Conversion-focused content
- Landing pages and A/B testing
- Pillar and cluster content
- Funnel and journey optimisation
- Case studies and sales-enablement content
- Content audits

Practical content leadership
- Cross-functional team alignment
- Content operations and workflows
- Stakeholder management
- Mentoring and team development

TOOLS

CMS & Platforms
HubSpot, WordPress, Craft CMS, Squarespace

SEO & Analytics
SEMrush, Google Analytics, Search Console, Peec AI, Profound, Scrunch AI, AppearOnAI, Geneo

Collaboration & workflow
Notion, Asana, Monday.com, Trello, Slack

Creative & production
Figma, Canva, Adobe InDesign, Photoshop

CRM & marketing
Mailchimp, Pipedrive

The above are tools I regularly work with, but I’m comfortable embedding into existing teams and adapt quickly to new systems.